Fujifilm Expands X-Series Lineup with New X-Pro2, X-E2S, X70, XP90 Cameras and XF100-400mm F4.5-5.6 R LM OIS WR Lens, Announces New Firmware for the X-E2

Fujifilm has announced multiple new X-Series cameras, including the new X-Pro2, X-E2S, and X70 models with APS-C Size sensors, a new compact shock resistant and waterproof model called the XP90, and a new FUJINON XF 100-400mm f/4.5-5.6 R LM OIS WR Lens.  
Fujifilm also announced that new firmware will be released to give the X-E2 the same software enhancements included with the new X-E2S.  That’s sure to please existing X-E2 owners.

FUJIFILM X-Pro2

The new X-Pro2 is a very interesting camera that Fujifilm is calling its new Flagship.  It’s a range-finder style camera with a unique Hybrid Viewfinder that allows a user to instantly switch between an optical and an electronic viewfinder (EVF).  

The EVF has 2.36 Million dots of with dots of resolution with a refresh rate of  85 frames per second, so it should be a winner for photographers that prefer an EVF, while still giving users the choice of using an optical viewfinder instead. This camera also has a 3″ rear display with 1.62 Million dots of resolution.

The new X-Pro2  camera should please photographers looking for superb performance for capturing action, since it has a phase detection Autofocus System with Motion Predictive Algorithms, combined with the camera’s ability to shoot at up to 8 frames per second. In addition, it should be great for use in less than optimum lighting, with a maximum ISO speed of up to 12800, with extended ISO setting of 25600, and 51200 available.

Multiple shooting modes are available for more creativity, including film simulation modes and time lapse photography with lots of flexibility in settings. The camera also supports wireless connectivity for control and printing of images, thanks to via software applications Fujifilm is providing for Android and IOS equipped smart phones and tablets.

This new camera should also please video fans, with the ability to shoot Full HD video at 1080p with a bit rate of 36 megabits per second.  It supports frame rates of 60fps, 50fps, 30fps, 25fps and 24fps for more flexibility for use in different markets.

The new X-Pro2 has also has Professional Level build quality, thanks to a body that is dust and splash resistant, with 61 points of weather protection, and it is freeze resistant down to 14 degrees Fahrenheit, and will have optional accessories available including a MHG-Xpro2 hand grip.

The FUJIFILM X-Pro2 (body only) will be available in February 2016 for USD $ 1,699.95 and CAD $ 1,899.99.

FUJIFILM X-E2S

Next up in today’s announcement from Fujifilm is  the X-E2S, a new range finder style, mirrorless interchangeable lens camera with a 16.3 Megapixel APC-C X-Trans CMOS II Sensor. This new model supports a “Real Time” Viewfinder with 0.62x magnification, with an  Electronic Viewfinder (EVF) that Fujifilm claims has the world’s shortest lag time of only 0.0005 seconds (5/1000 of a second). If you’ve used EVFs with a display that lags behind your subject, you should be very pleased with the EVF on the new X-E2S.

This new model also supports an improved grip compared to the X-E2 mode that preceded it, and also includes an enhanced Autofocus System. The new X-E2 is also equipped with a 3″ LCD display with 1.04 Million dots of resolution.

The new AF System includes a 49 point single focus mode for more precise focusing, as well as new Zone and Wide Tracking modes with a 77 point area for capturing rapidly moving subjects. Users can also set ISO speeds of up to 51,200 for more sensitivity that allows faster shutter speeds in low light.

As with the new X-Pro2, the new E-X2 also includes a film simulation mode to enhance creativity. The E-X2 also supports wireless connectivity for control and printing of images, thanks to via software applications Fujifilm is providing for Android and IOS equipped smart phones and tablets.

This new camera can also capture Full HD video at 1080p with a bit rate of 36 megabits per second.  It supports frame rates of 60fps, 50fps, 30fps, 25fps and 24fps for more flexibility for use in different markets.

An optional hand grip will also be offered.  The FUJIFILM X-E2S (body only) will be available in February 2016 for USD $ 699.95 and CAD $ 899.99. The FUJIFILM X-E2S kit (with FUJINON LENS XF18-55mmF2.8-4 R LM OIS) will be available for USD $ 999.95 and CAD $ 1,249.99.

Note that Fujifilm has also announced that they will be releasing new firmware to give X-E2 owners the same software enhancements included with the new X-E2S.  This new firmware should be available next month in early February 2016.

FUJIFILM X-70

The new X-70 is a new fixed lens camera design with a 16.3 Megapixel APS-C X-Trans CMOS II Sensor, sporting an 18.5mm f/2.8 lens (giving users the same angle of view that a 28mm lens would give you if using a 35mm format model).

The X-70 is designed to please photographers that love manual settings, with simple manual operation combined with versatile picture taking formats. It sports aluminum dials that allow aperture settings in 1/3 stop increments, as well as a new Auto Moe switch for photographers that prefer to let the camera pick the best settings.

The new camera also comes equipped with a touch screen display that rotates 180 degrees with neat features like finger scrolling up images, pinch out and pinch in to enlarge or reduce the image size, with touch panel control of many settings.

As with the new X-E2S, the new X70 also includes a new AF System which uses a 49 point single focus mode for more precise focusing, as well as new Zone and Wide Tracking modes with a 77 point area for capturing rapidly moving subjects. Users can also set ISO speeds of up to 51,200 for more sensitivity that allows faster shutter speeds in low light.

The new X70 also includes a film simulation mode to enhance creativity; and supports wireless connectivity for control and printing of images, thanks to via software applications Fujifilm is providing for Android and iOS equipped smart phones and tablets.

This new camera can also capture Full HD video at 1080p with a bit rate of 36 megabits per second. It supports frame rates of 60fps, 50fps, 30fps, 25fps and 24fps for more flexibility.
The FUJIFILM X70 will be available in February 2016 for USD $ 699.95 and CAD $ 899.99.

FinePix XP90

The new XP90 is a rugged, compact digital camera that is waterproof to 50 feet (15 Meters) and is shockproof so that it can survive drops from up to 5.8 feet (1.75 meters).   It’s also freeze proof to 14 degrees Fahrenheit (-10C). This new camera features a 16.4-megapixel CMOS Sensor with a zoom lens equivalent to 28-140mm with a 35mm format model. It also supports WiFi connectivity for one touch transfers to smartphones and tables and captures full HD video at 1080P.

This new model sports a 3-inch LCD with anti-reflective coating and also includes optical image stabilization, a variety of shooting modes including time lapse movies, HDR Image Capture, Motion Panorama capture and more. It even includes a neat 480 frame per second slow motion mode for  very interesting videos.

The new XP90 will be available in Blue, Yellow, Graphite with Green, and Graphite with Orange so you can find a color scheme that is more pleasing to individual taste. The FinePix XP90 will be available in February 2016 for USD $ 229.95 \ CAD $ 239.99.

FUJINON XF100-400mmF4.5-5.6 R LM OIS WR LENS

The new FUJINON XF-100-40mm f/4-5-5.R LM OIS WR Lens is sure to please shooters looking or a premium quality lens that can reach out and bring in distant subjects closer, as it gives users that same angle of view they’d have using a 150-60mm lens on a 35mm camera, when attached to an X-Series Camera model using an APS-C size sensor

This lens is designed with very high build quality, with weather sealing for use in harsher environments.  It also includes an image stabilization system that Fujfilm says will provide up to 5 stops of improvement to reduce blur from camera shake, and sports twin linear focus motors to improve focusing speed when following rapidly moving subjects.

Optical Quality should also be superb, with a design made up of 21 elements in 14 groups, with 5 ED Lenses and one Super ED Lens to help reduce chromatic aberrations.  A fluorine coating has also been applied to the front lens element to help repel moisture and improve image quality. Fujifilm says that this new lens will deliver the highest image quality in its class.

The FUJINON XF100-400mmF4.5-5.6 R LM OIS WR will be available in February 2016 for USD $ 1,899.95 and CAD $ 2,149.99.

See our previews of these new cameras by clicking on the photos or links above. Below is the press release from Fujifilm USA:

FUJIFILM ANNOUNCES NEW ADDITIONS TO THE X-SERIES LINE OF CAMERAS AND LENSES

X-Pro2, X-E2S, X70 and XF100-400mmF4.5-5.6 R LM OIS WR join the X-Series; all-weather FinePix XP90 gets the shot from sand to slopes

Valhalla, N.Y., January 14, 2016 – FUJIFILM North America Corporation, a leader in digital imaging, today announced new additions to the award-winning X-Series line of premium fixed and mirrorless cameras, and ultra-high quality lenses, including: the FUJIFILM X-Pro2, FUJIFILM X-E2S, FUJIFILM X70 and FUJINON XF100-400mmF4.5-5.6 R LM OIS WR. Fujifilm also introduced the new rugged and waterproof FinePix XP90, perfect for capturing amazing images everywhere, from underwater to mountain tops.

FUJIFILM X-Pro2

The FUJIFILM X-Pro2 is the new flagship range-finder style camera in the award-winning X-Series line. The X-Pro2 is the pinnacle of X-Series photography, and gives professional photographers an innovative Advanced Hybrid Multi Viewfinder capable of instantly switching between optical and electronic finders, a new 24.3MP X-Trans CMOS III sensor for truly remarkable image resolution, and a new X-Processor Pro that delivers dramatically improved response times for unmatched performance.

By combining these features with the ultra-high image quality of FUJINON X-Mount lenses and the world-renowned color reproduction technology refined over more than 80 years as a photographic film leader, the FUJIFILM X-Pro2 delivers the best ever results from an X-Series camera.

FUJIFILM X-Pro2 key features:

• World’s first Advanced Hybrid Multi Viewfinder with 2.36 million dots and maximum speed of 85 frames per second

• 24.3MP APS-C X-Trans CMOS III Sensor

  • Fast AF of up to 0.08 seconds

  • Phase detection AF and motion predictive AF for continuous shooting up to 8 frames per second

  • Start-up time of 0.4 seconds

  • Shutter time lag of 0.05 seconds

  • Shooting interval of 0.25 seconds

  • Focal plane shutter top speed of 1/8000 second

  • Flash sync speed up to 1/250 second

• Dust and splash-resistant body with more than 61 points of weather sealing and freeze resistance to 14°F

• High-precision 3″ rear display with 1.62 million dots

• Dual memory card slots (Slot 1 compatible with UHS-II Standards)

• New monochrome ACROS film simulation for smooth tones, deep blacks and rich textures

• New Grain Effect mode for images reminiscent of old film photos, especially when printed

• Maximum ISO performance up to 12800 sensitivity; Extended ISO ISO100, 25600, 51200

• Improved electric charge transfer rate for ultra-fast readout speeds

• Interval timer for shooting time-lapse sequences of one second to 24 hours, up to 999 frames

• Free FUJIFILM Camera Remote application and Wireless Communication function allows users to remotely shoot images from smartphones and tablets via WiFi

• Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer

• Full HD video 1080p at 60fps; bit rate of 36Mbps for clear capture of delicate movements; frame rates of 60 fps, 50fps, 30fps, 25fps and 24fps, supporting worldwide motion picture formats

• Advanced creative filters

• Optional accessories:

  • Hand Grip MHG-Xpro2 – improves grip and retains access to battery and SD card, and compatible with an Arca Swiss plate

  • Leather Case BLC-XPRO2 – genuine leather bottom case elegantly shows off the X-Pro2’s classic design while protecting the camera body with battery access

FUJIFILM X-E2S

The new FUJIFILM X-E2S, a premium rangefinder-style mirrorless camera, has a durable and compact body and features a Real-Time Viewfinder with a large magnification of 0.62X and an electronic viewfinder with the world’s short display lag time of just 0.005 seconds. The X-E2S also gives users an enhanced autofocus system, an improved grip, an electronic shutter, and a new, easy-to-use graphical user interface design allowing faster access to essential settings.

New firmware for the original FUJIFILM X-E2

Fujifilm will release a new firmware update for the original FUJIFILM X-E2 that will give it the same software improvements as the new FUJIFILM X-E2S. The firmware will include the updated autofocus system, improved performance and the new graphical user interface, along with several functional enhancements. For a complete list of new features, visit new firmware update. The new firmware will be available in early February 2016.

FUJIFILM X-E2S key features:

• 16.3MP APS-C X-Trans CMOS II Sensor

  • Fast AF of up to 0.06 seconds

  • Start-up time of 0.5 seconds

  • Shutter time lag of 0.05 seconds

  • Shooting interval of 0.5 seconds

• Scratch-resistant, high-definition 3″ LCD display with 1,040K dots

• New AF system offers the 49-point Single Point mode for fast, precise focusing, and a new Zone and Wide/Tracking modes with a 77-point area to capture moving subjects

• Maximum ISO performance up to 51200 sensitivity

• Completely silent electronic shutter capable of exposures up to 1/32,000 second

• Latest CLASSIC CHROME Film Simulation mode that delivers muted tones and deep colors

• Interval timer for shooting time-lapse sequences of one second to 24 hours, up to 999 frames

• Two command dials and seven customizable function buttons

• Auto Mode Switch for instantly changing to an advanced auto mode with optimized settings

• Super Intelligent pop-up flash

• Free FUJIFILM Camera Remote application and Wireless Communication function allows users to remotely shoot images from smartphones and tablets via WiFi

• Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer

• Full HD video 1080p at 60fps; bit rate of 36Mbps for clear capture of delicate movements; frame rates of 60 fps, 50fps, 30fps, 25fps and 24fps, supporting worldwide motion picture formats

• Advanced creative filters

• Optional accessories:

FUJIFILM X70

mirrorless cameras, and ultra-high quality lenses, including: the FUJIFILM X-Pro2, FUJIFILM X-E2S, FUJIFILM X70 and FUJINON XF100-400mmF4.5-5.6 R LM OIS WR. Fujifilm also introduced the new rugged and waterproof FinePix XP90

The FUJIFILM X70 is a newly designed premium fixed lens digital camera that features a FUJINON 18.5mmF2.8 lens (28mm in 35mm format equivalent), suitable for a range of applications from landscapes to everyday snapshots. The new X70 elegantly combines simple manual operation with superior image quality and versatile picture-taking functions, and is the first X-Series camera to offer a touchscreen display that rotates 180 degrees, enabling users to shoot from up high, down low and capture selfies.

The compact FUJIFILM X70 uses a 16.3MP APS-C X-Trans CMOS II Sensor for extraordinary image resolution, and gives photographers milled aluminum dial controls, as well as aperture settings in 1/3 stop increments, and the new Auto Mode Switch lever for selecting its fully automatic Advanced SR Auto mode. In this mode, the camera automatically chooses the optimum settings for great results on any scene.

The new FUJIFILM X70 features a responsive touchscreen – a first for the X-Series. Now, photo enthusiasts can use the Touch Panel for operations during shooting and playback modes. For shooting, users can select their focus area and touch-to-shoot. During playback, users can swipe their finger to scroll through images, double-tab to enlarge images, and drag to view different points on the picture, and pinch-out and pinch-in to enlarge and reduce the image view.

Users can also disable the touchscreen functions at any time by turning the Touch Panel Settings to “off.”

FUJIFILM X70 key features:

• 16.3MP APS-C X-Trans CMOS II Sensor

  • Fast AF of up to 0.06 seconds

  • Start-up time of 0.5 seconds

  • Shutter time lag of 0.05 seconds

  • Shooting interval of 0.5 seconds

• Uses the FUJINON 18.5mm F2.8 lens with 7 elements in 5 groups, and 2 high-performance aspherical elements

• High-definition, touchscreen 3″ tilting (180^o) LCD display with 1.04 million dots

• Maximum ISO performance up to 51200 sensitivity

• New AF system offers the 49-point Single Point mode for fast, precise focusing, and a new Zone and Wide/Tracking modes with a 77-point area to capture moving subjects

• Up to ±3 stops of exposure compensation on the top-plate dial

• 8 function buttons (1 customizable)

• Latest CLASSIC CHROME Film Simulation mode that delivers muted tones and deep colors

• Interval timer for shooting time-lapse sequences of one second to 24 hours, up to 999 frames

• Completely silent electronic shutter capable of exposures up to 1/32,000 second

• Digital teleconverter offers additional focal ranges of 35mm and 50mm

• Full HD video 1080p at 60fps; bit rate of 36Mbps for clear capture of delicate movements; frame rates of 60 fps, 50fps, 30fps, 25fps and 24fps, supporting worldwide motion picture formats

• Free FUJIFILM Camera Remote application and Wireless Communication function allows users to remotely shoot images from smartphones and tablets via WiFi

• Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer

• Advanced creative filters

FUJINON XF100-400mmF4.5-5.6 R LM OIS WR

The new FUJINON XF100-400mmF4.5-5.6 R LM OIS WR is a weather-sealed, superior telephoto lens that gives photographers exceptionally sharp images with a 152mm-609mm equivalent in 35mm format. The high-performance XF100-400mmF4.5-5.6 R LM OIS WR has an optical construction of 21 elements in 14 groups, and includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses. As a result, it delivers the highest image quality in its class.

The XF100-400mmF4.5-5.6 R LM OIS WR has been designed for handheld shooting with a 5.0-stop image stabilization system and twin linear motors for speedy autofocus that makes it perfect for shooting fast-moving subjects. The lens is also water and dust resistant and can operate in temperatures as low as 14°F, making it suitable for use in a wide range of outdoor shooting conditions. A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness and functionality of the lens.

FUJINON XF100-400mmF4.5-5.6 R LM OIS WR key features:

• Uses 21 elements in 14 groups, and 5 extra-low dispersion elements and 1 super extra low dispersion elements

• Weather-sealed with 13 water and dust resistant seals at 12 points

• Included lens hoods features a sliding window for accessing a polarizing filter and locking mechanism

• Compatible the XF1.4X TC WR teleconverter (140-560mm F6.3-8 or 213-853mm in 35mm equivalent)

• Compatible with optional lens plate (MLP-75XF) and optional ARCA SWISS tripods

FinePix XP90

The new FinePix XP90 rugged digital camera is waterproof to 50ft./15m, shockproof from 5.8ft./1.75m., freezeproof to 14°F/-10°C and dustproof^*,**. It features a 16.4MP CMOS sensor with a 28-140mm 5x optical zoom lens, Wi-Fi^® connectivity for one touch transfers to smartphones and tablets, and captures full HD movies at 1080p, even underwater.

FinePix XP90 key features:

• 16.4MP 1/2.3″ CMOS sensor

• Waterproof to 50ft./15m, Shockproof from 5.8ft./1.75m, Freezeproof to 14°F/-10°C and Dustproof

• Complies with IP68 standards

• 5x optical zoom with 28mm wide-angle setting

• 3″ LCD with anti-reflection coating

• Wireless connectivity for instant image and movie sharing

• Action Camera mode

• Optical Image Stabilization

• Full HD movie capture at up to 60 frames per second

• Interval Timer Shooting and Time-Lapse Movie function

• 480 frames per second slow motion mode

• 11 Advanced Creative Filters

• High Dynamic Range (HDR) capture

• Motion Panorama 360°

• Available in Blue, Yellow, Graphite with green, and Graphite with orange

The FUJIFILM X-Pro2 (body only) will be available in February 2016 for USD $ 1,699.95 and CAD $ 1,899.99.

The FUJIFILM X-E2S (body only) will be available in February 2016 for USD $ 699.95 and CAD $ 899.99. The FUJIFILM X-E2S kit (with FUJINON LENS XF18-55mmF2.8-4 R LM OIS) will be available for USD $ 999.95 and CAD $ 1,249.99.

The FUJIFILM X70 will be available in February 2016 for USD $ 699.95 and CAD $ 899.99.

The FUJINON XF100-400mmF4.5-5.6 R LM OIS WR will be available in February 2016 for USD $ 1,899.95 and CAD $ 2,149.99.

The FinePix XP90 will be available in February 2016 for USD $ 229.95 \ CAD $ 239.99.

* Waterproof and dustproof protection standards of products, stipulated by IEC (International Electrotechnical Commission)

** Measurement method of MIL-Standard 810F Method5 16.5-Shock of the “MIL Standard”, a standard stipulating the durability of supplies procured by the American military, set by the United States Department of Defense

Availability and pricing may vary by region.

About FUJIFILM Holdings America Corporation

About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $ 22.7 billion, at an exchange rate of 110 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.All product and company names herein may be trademarks of their registered owners.

All product and company names herein may be trademarks of their registered owners.

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