Hot off the press, Canon USA has just unveiled two new additions to their EF line of EOS dSLR lenses; both of which are claimed to be professional quality glass. First up is the EF 24-70mm f/4L IS USM, which boasts an appealing range when coupled with one of their full-frame EOS cameras; like the EOS-1D X, EOS 6D, EOS 5D Mark III, or the EOS 5D Mark II. On top of sporting the L label, this new unit also boasts their proven built-in Hybrid optical image stabilization system, a USM (Ultrasonic) AF motor, and macro abilities with a minimum focusing distance of 7.9-inches at 70mm. All for about $ 1499 USD.
Next, they uncovered an new 35mm prime lens, the EF 35mm f/2 IS USM. This lens offers a classic focal view when matched to a full frame model, with a fast maximum aperture of f/2. It also untilizes Canon’s OIS system, and their fast USM AF motor. This one is marketed as being compact and lightweight, while still offering superb image quality. You can snag the new 35mm lens for about $ 849 USD.
Both models are scheduled to hit dealer’s shelves next month (December, 2012). See the official press release below for more details about both lenses.
LAKE SUCCESS, N.Y., November 5, 2012 —
Canon U.S.A., Inc., a leader in digital imaging solutions, today
announced two new additions to the Company’s EF lens family, the new EF
24-70mm f/4L IS USM and EF 35mm f/2 IS USM lenses. Each of these two
lenses features unique optical attributes for a variety of situations.
The new EF 24-70mm f/4L IS USM has macro shooting capabilities at the
telephoto end and the EF 35mm f/2 IS USM adds Canon’s proprietary Image
Stabilization (IS) to this popular prime lens focal length.
“The lens is the window to creativity, providing the unique perspective
and vantage that allows photographers to turn a scene into art. It is
our pleasure to introduce two lenses that will enable a wide range of
photographers in diverse disciplines to explore their creativity through
these new options,” said Yuichi Ishizuka, executive vice president and
general manager, Imaging Technologies & Communications Group, Canon
U.S.A.
Canon EF 24-70mm f/4L IS USM Lens
Featuring dynamic L-series optical performance in a compact,
lightweight and durable design, the new EF 24-70mm f/4L IS USM lens is
well suited for all levels of advanced photography on the go. The ideal
companion to Canon’s full-frame Digital SLR cameras such as the EOS 6D,
the lens features a constant maximum aperture of f/4 throughout the
entire zoom range with 15 lens elements in 12 groups including two
aspherical and two UD lens elements and a 9-blade circular aperture
diaphragm. The EF 24-70mm f/4L IS USM lens delivers gorgeous images with
excellent detail at all focal lengths and includes a macro feature at
the telephoto end with a 0.2m/7.9-inch minimum focusing distance and
Canon’s Hybrid IS system (with up to four stops of stabilization). The
macro feature can be engaged through a switch on the lens barrel. In
addition, the lens features inner focusing and a ring-type Ultrasonic
Motor (USM) for quiet, fast autofocus, and has full-time mechanical
manual focus that’s enabled even during AF operation. Compact at only
93mm in length, with excellent dust and water resistance, the EF 24-70mm
f/4L IS USM lens has a fluorine coating on the front and rear elements
for easy maintenance and cleaning.
The EF 24-70mm f/4L IS USM lens is supplied with a lens pouch and
reversible lens hood. It is expected to be available in December for an
approximate retail price of $ 1,499.00.
Canon Standard Prime Lens with Optical Image Stabilizer: EF 35mm f/2 IS USM Lens
The successor to Canon’s EF 35mm f/2, the EF 35mm f/2 IS USM lens is a
compact and lightweight wide-angle prime lens that provides a high level
of image quality and functionality. The optics and mechanical workings
are designed to improve image quality in the lens’s periphery and
provide faster and quieter AF than its predecessor, as well as Optical
IS and optional full-time manual focus, all in a durable lens body with a
high-grade design. Featuring a circular aperture diaphragm and lens
coatings optimized for minimal ghosting and flare, the EF 35mm f/2 IS
USM lens achieves beautiful, soft backgrounds and amazing image quality.
The EF 35mm f/2 IS USM lens is expected to be available in December for an approximate retail price of $ 849.99.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. With
approximately $ 45.6 billion in global revenue, its parent company, Canon
Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in
2011† and is one of Fortune Magazine’s World’s Most Admired Companies in
2012. In 2012, Canon U.S.A. has received the PCMag.com Readers’ Choice
Award for Service and Reliability in the digital camera and printer
categories for the ninth consecutive year, and for camcorders for the
past two years. Canon U.S.A. is committed to the highest level of
customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes.
Canon U.S.A. is dedicated to its Kyosei philosophy of social
and environmental responsibility. To keep apprised of the latest news
from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.
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†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Availability, prices, and specifications of all products are subject to
change without notice. Actual prices are set by individual dealers and
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