Whether you want to capture photographs
quickly or record HD video, you need a card that can keep up.
Trouble is, most of these ultra fast cards are a bit on the small
side. Lexar has switched that up with their new 256GB SDXC UHS-I
memory card.
It’s the first card in the industry
with that speed and size and, when using a USB 3.0 compatible card
reader, you’re able to transfer data at a minimum of 60MB per second.
“Professional photographers and
videographers are being tapped to capture more HD video, in addition
to still photos, when out on assignment. These new demands often
leave them with less time and resources to shoot,” says Lexar
marketing director Manisha Sharma. “High-performance,
high-capacity cards like this one enables these photographers to gain
back time normally wasted on changing cards or transferring images.”
The cards are set to ship next month (October, 2012), but hold onto your wallet; the MSRP is $ 899.99 USD.
See the official Lexar press release below for more details.
New High-Capacity 400x SDXC UHS-I Card Offers Impressive Performance and Extended Capture of High-Resolution Images and 1080p Full-HD and 3D Video
Key Messages:
-
Industry-first 256GB SDXC UHS-I memory card provides world’s largest
capacity for capturing, storing, and transferring high-quality images,
as well as extended lengths of 1080p HD and 3D video content - UHS-I technology enables high performance with 400x (60MB per second) minimum guaranteed sustained read transfer speed*
- Leverages SD 3.0 specification to address the workflow needs of professional photographers and videographers
Multimedia Elements:
Fremont, CA, September 17, 2012 – Lexar, a leading
global brand of flash memory products, today introduced the industry’s
first 256GB Secure Digital Extended Capacity (SDXC™) UHS-I memory card,
the Lexar® Professional 400x SDXC UHS-I card. The Class 10 card
leverages the SD 3.0 specification to dramatically accelerate workflow
and allows photographers to capture, store, and transfer a large number
of high-quality photos and extended lengths of 1080p full-HD and 3D
video with a minimum guaranteed sustained read transfer speed of 60MB
per second.* When paired with a compatible card reader, such as the Lexar® Professional USB 3.0 Dual-Slot Reader, the Professional 400x SDXC card quickly and reliably transfers images and video from the memory card to the computer.
“Professional photographers and videographers are being tapped to
capture more HD video, in addition to still photos, when out on
assignment. These new demands often leave them with less time and
resources to shoot,” said Manisha Sharma, director of product marketing,
Lexar. “High-performance, high-capacity cards like this one enables
these photographers to gain back time normally wasted on changing cards
or transferring images.”
“By utilizing Micron’s industry-leading, 128Gb, 20nm NAND flash
memory process technology, Lexar is the first to market a 256GB SDXC
card,” said Wes Brewer, vice president, products and technology for
Lexar. “Using a combination of creative die-stacking techniques and
uniquely engineered firmware in our UHS-I capable controller, we were
able to design and produce this product sooner than our competition.
With the introduction of this product, we have achieved the optimal
blend of price and performance desired by our retail and non-retail
customers.”
The Lexar Professional 400x 256GB SDXC UHS-I card includes a free copy of the latest version of award-winning Image Rescue® 4 software
to help with the recovery of lost or deleted photo and video files,
even if they’ve been erased or the card has been corrupted.** All Lexar
memory card designs are tested in the Lexar Quality Labs
to ensure performance, quality, compatibility, and reliability with
more than 800 digital cameras and memory card devices. The Professional
400x SDXC UHS-I card comes with a limited lifetime warranty and free
dedicated professional technical support.
The Lexar Professional 400x 256GB SDXC UHS-I card will be available
in October for purchase with an MSRP of $ 899.99 from Lexar.com and
leading retail and e-tail outlets worldwide. For additional information
about Lexar Professional products, visit www.lexar.com.
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About Lexar
Lexar is a global brand of Micron Consumer Products Group, Inc., a
subsidiary of Micron Technology, Inc., one of the largest memory
manufacturers in the world. Lexar products include industry-leading
memory cards for photography and video, card readers, high-performance
USB flash drives, and memory cards for mobile devices. Lexar products
are available worldwide at major retail and e-tail stores, and at www.lexar.com. For more information or support, visit www.lexar.com.
Lexar. When Memory Matters.™
About Micron
Micron Technology, Inc. is one of the world’s leading providers of
advanced semiconductor solutions. Through its worldwide operations,
Micron manufactures and markets a full range of DRAM, NAND and NOR flash
memory, as well as other innovative memory technologies, packaging
solutions and semiconductor systems for use in leading-edge computing,
consumer, networking, embedded and mobile products. Micron’s common
stock is traded on the NASDAQ under the MU symbol. To learn more about
Micron Technology, Inc., visit www.micron.com.
