Panasonic adds a new FZ-series long zoom camera; the Lumix DMC-FZ70

The
LUMIX DMC-FZ70 is the Category Leader with the Number One Zoom Power
in the Industry*

20mm
Ultra Wide Angle Lens with Super Telephoto 60x Optical Zoom**

Yields
1200mm Shooting and High Speed Response

*As
a digital camera as of July 18, 2013

**
35mm camera equivalent: 20-1200mm

SECAUCUS,
NJ (July 18, 2013) –
Panasonic today unveiled the new LUMIX

DMC-FZ70
(FZ70) because life is more than just a single moment captured in
time. That’s why the LUMIX DMC-FZ70 is packed full of the best
multimedia technologies Panasonic makes. Optically the FZ70 delivers
from its amazing 20mm wide-angle to 1,200mm (60X) long zoom, making
it a category class leader*. With F2.8-5.9 lens brightness, both
video and photos will appear bright under low light conditions.
Optical image stabilization assures that both long zoom photos and
videos are sharp and free from blur. The FZ70 offers amazing Full HD
1080/60i video recording, thanks to Panasonic’s experience as a
world leader in professional broadcast video. It boasts crystal clear
audio due to a unique microphone that eliminates ambient noise and
wind sound with the stunning clarity of Dolby® Digital. This unique
microphone even zooms with the optical zoom to more precisely zero in
on the audio coming from your subject.

1.
Category Class Leading Super Long Zoom Lens

With
a 60X optical zoom (20 to 1,200mm), the lens in the FZ70 is the
widest and longest zoom in its class*. Its stunningly versatile
ultra-wide 20mm to 1,200mm range makes it possible to capture dynamic
landscapes, wildlife and almost any scene when traveling. At 20mm the
lens captures a nearly 140% wider angle of view compared with a 24mm
lens. Comprised of 14 elements in 12 groups, including 6 aspherical
lenses with 9 aspherical surfaces and 3 ED (Extra-Low Dispersion)
lenses, this advanced lens unit delivers exceptional optical
performance by suppressing distortion at the wide end and color
bleeding at the tele end.

*
As of its introduction July 18^th
for long zoom bridge digital cameras.

2.
A
Little Extra Zoom Kick

Thanks
to its Intelligent Resolution technology, the FZ70 can extend the
zoom ratio up to 120X equivalent while maintaining the picture
quality. An optional optical lens adapter can further extend the
FZ70s range.

3.
Amazingly Clear Zoom Microphone with Dolby(R) Digital Audio Quality

Recording
video with the FZ70 is easy, but what’s really amazing is its
ability to capture audio clearly. The recorded videos come with the
highly realistic Dolby® Digital Stereo Creator and its sound quality
is further improved in the DMC-FZ70 thanks to a newly developed Wind
Shield Zoom Microphone that minimizes wind noise by approx. 70%
compared to prior models. Externally, the sealed structure prevents
wind from hitting the microphone directly and the draft structure
suppresses retention of air internally. As a result, the sound is
clear and comfortable to listen to even it if was recorded on a windy
day.

*
Manufactured under license from Dolby Laboratories. Dolby and the
double-D symbol are trademarks of Dolby Laboratories.

4.
Full HD Video Recording

The
FZ70 records full-HD 1920 x 1080 videos in both AVCHD and MP4
formats. A special, separate button on the top lets you instantly
start recording videos while shooting photos without having to make
any extra changes. The Creative Video Mode lets you adjust the
shutter speed and aperture any way you like when shooting videos.
The powerful 60x optical zoom with POWER O.I.S. is available in video
recording as well.

5.
New 16.1-Megapixel High Sensitivity MOS Sensor and Venus Engine
Deliver High Speed Response and High Picture Quality

A
newly integrated 16.1-megapixel High Sensitivity MOS sensor and the
advanced image processor Venus Engine feature high speed response and
high quality image even in high sensitivity recording. This
contributes to enabling high speed burst shooting at 9 fps in full
resolution* and the Light Speed AF to catch the most fleeting
shooting opportunities together with the quick start-up time of
less than a second.

*
Max. 3 images

6.
Power
Optical Image Stabilization with Active Mode

The
POWER O.I.S. (Optical Image Stabilizer) effectively suppresses
hand-shake vibration. The angular width that the FZ70 can compensate
for is more than 200% wider than previous models at the tele-end,
which allows for superior handheld 1,200mm super telephoto shooting.
The Active Mode equipped allows for active video recording at wide
angle such as shooting while walking without causing deterioration of
image quality.

7.
In-Camera Creative Controls and Retouch

The
Creative Control and Creative Retouch feature a total of 15 filter
effects: Expressive, Retro, Old Days, High Key, Low Key, Sepia,
Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Toy
Effect, Miniature Effect, Soft Focus, Star Filter and One Point
Color. The Creative Control lets users shoot with a filter effect
while evaluating how it makes a difference in the picture: this can
be used for video recording, as well*. The Creative Retouch enables
applying a filter effect on the picture even after shooting in
camera.

• Creative
  Panorama (13 effects)

• Creative
  Control (15 effects)

• Creative
  Retouch (15 effects)

*
Soft Focus cannot be used in video recording

8.
Creative
Panoramic Effects

With
the Creative Panorama function, it is possible to shoot a horizontal
or vertical panoramic image with consequent shots taken by overlaying
the previous picture and to put on a filter effect of Retro,
Exanpressive, High Key, Low Key, Sepia, Dynamic Monochrome,
Impressive Art, High Dynamic, Old Days, Cross Process and One Point
Color.

9.
Amazing
Low Light Sensor Response.

While
the FZ70 offers a bright F2.8-5.9 lens, it’s the new 16.1-megapixel
High Sensitivity MOS sensor that cuts noise by 10-15% and
dramatically improves images in high-sensitivity shooting. Together
with the Venus Engine, it elevates the response, sensitivity and
image quality of the LUMIX DMC-FZ70 to even higher levels.

10.
iA Plus Mode

In
the iA (Intelligent Auto) Mode, the camera does all the work, leaving
you free to compose shots and capture moments in both photo and video
recording. In addition, the iA Plus Mode enables you to adjust
defocusing area, exposure compensation and white balance by just
moving the slider.

11.
Optional Accessories

The
LUMIX DMC-FZ70 offers a variety of options to choose from to match
every shooting situation and shooting style.

• Tele
Conversion Lens – DMW-LA8 Lens Adapter for

1.7X
DMW-LT55 Conversion

Lens

• DMW-LC55
Close-up 3X Filter

• External
Flashes – DMW-FL220 Flash, DMW-FL360L

Flash,
DMW-FL500 Flash

• ND
/ PL Filters – DMW-LNDH55 Neutral Density Filer

DMW-LPL55
Polarizer Filter

About
Panasonic Consumer Marketing Company of North America
Based
in Secaucus, N.J., Panasonic Consumer Marketing Company of North
America, a Division of Panasonic Corporation of North America, the
principal North American Subsidiary of Panasonic Corporation and the
hub of Panasonic’s U.S. marketing, sales, service and R&D
operations, offers a wide-range of consumer solutions in the U.S. and
Canada. The Company’s portfolio of innovative consumer products
ranges from VIERA Smart TVs, Blu-ray players, LUMIX Digital Cameras,
Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness
and Personal Care products and more.

Panasonic
ranked number four in Interbrand’s “Best Global Green Brands
2013” report, the highest ranked electronics brand in the report.
Panasonic scored especially well in “Products & Services”,
“Governance”, and “Operations” in the Green Performance
category.
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